Management Research

Research Methods: Research Models - A Direct Effects Model


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Welcome! Today we talk about the simplest form of a research model - a direct effects model. Using a simple observation (Ice cream makes people happy), we try to develop a research model to test for this simple direct effect. More complex models will follow ;)
Enjoy and good luck with your research!
 
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Yevgen (Eugene)
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Management ResearchBy Yevgen Bogodistov