We are thrilled to be joined in this episode by Dr Alex Freeman, a Cambridge scientist, turned accidental inventor. Throughout Alex's career, she has focused on bringing science to the broadest possible audience. From working on television programmes with Sir David Attenborough to designing games and learning resources, she is now using her talent as a storyteller to reshape the narrative surrounding scientific data. Alex tells us about Octopus, a new global service for scholarly communication which could positively disrupt research culture for the better. This platform does more than share findings; it allows people to share everything about their research, the raw data, the successes and even failures. Alex explains why she created Octopus, its solution, and the feedback so far from the research community. Views shared by the podcast guests do not necessarily represent the views of Jisc.