Following on the theme of highlight how undergraduate research experiences can build opportunities in a career; today’s guest is Abigal Miller. From an interest around research on topics related to sexual health, Abigal has built a consultancy which uses her understanding of research to help build a marketing consultancy which using data and research to help research back devices have greater impact.

Top 3 Takeaways

1)     There are more career options in research

2)     Research is everywhere

3)     Is marketing the key to wider dissemination?

Bio: Abigail Miller is the Founder and director of Wellness Marketing Reports: a boutique marketing growth consultancy that uses data and industry research to drive growth and revenue for sexual wellness brands. She holds a background in Psychology, Interdisciplinary Research, and Human Sexual Behaviour from Emory University, where she conducted America's largest study on parental decision-making in infant male circumcision. Abigail has given a TEDx Talk on cognitive dissonance in Western cultures regarding sexual and romantic desire and conducted a 63-interview study on marketing growth strategies in the women's health and intimate wellness sectors. Through her research and business, she proudly advocates for overcoming stigma and educating the public regarding sexual wellness—with humour, data, and relatability.

Find Abigail online:

https://www.linkedin.com/in/abigail-miller-marketing/

https://wellnessmarketingreports.com/ 

Abigail’s Research:

• Turning Stigma into Strategy: Marketing Lessons from 63 Entrepreneurs in Sexual Wellness and Women’s Health (download through the form on  HYPERLINK "https://wellnessmarketingreports.com/"https://wellnessmarketingreports.com/)
• The mystery of the missing foreskin: Investigation and interventions regarding infant male circumcision in the United States. HYPERLINK "https://etd.library.emory.edu/concern/etds/7p88ch910"https://etd.library.emory.edu/concern/etds/7p88ch910

Abigail is reading:

Hot smart Rich by Maggie Sellers Reum https://open.spotify.com/episode/58jmzFQp38hkOFgqf0303X?si=uf-nV21pR-GT7jUwHQA1Jw&nd=1&dlsi=76732f8bd4ca4ba7

Resources:

Sex and Psychology Podcast with Dr. Justin Lehmiller https://open.spotify.com/show/6DCIGjOUaenoKdY71N7NqI?si=ArxRJQ60TyG3D_ivaWXjpQ&nd=1&dlsi=74220e3c1bcc4d3e

White paper: The impact of digital suppression and censorship of women’s Health https://www.censhership.co.uk/white-paper

Robert Hull (another research consultancy career): https://youtu.be/BK8nrAtAIqc?si=izDmzNr112tMM_16

FirmTech  https://myfirmtech.com/ 

Find Dr Rosalynn Austin

LinkedIn: https://www.linkedin.com/in/dr-rosalynn-austin-147b3980/

Instagram: https://www.instagram.com/rosalynnaustin/

Twitter: https://twitter.com/RosalynnAustin

Experience the adventures Dr Rosalynn Austin takes while travelling on @tea-riffictravels

The podcast content is the personal opinions and experiences of the researchers (Dr Rosalynn Austin and Amelia Sulch) and not that of any of their affiliated institutions.

Chapters

00:00:00 Titles

00:00:10 Episode Introduction

00:01:10 Introducing Abigail Miller

00:02:34 Researcher Revealed Rapid 11

00:10:45 Abigails journey into research

00:14:50 Interdisciplinary research department

00:17:20 Abigail’s undergraduate research – America’s largest study in this area

00:24:35 Bringing research skills into founding a marketing agency

00:48:23 Why everyone needs research skills

00:58:46 Top 3 take aways

01:07:38 In video links

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