“PX stands for patient experience,” says Shareef Mahdavi, founder of the PX Movement. “My mission is to change the way that patients experience going to the doctor.”

With PX90, he’s applying his decades of experience in healthcare and customer service to help practices rethink their environments, retrain their teams, and rebuild trust, starting with a 90-day, exercise-themed program that includes warm-ups, cool-downs, and strategic “workouts.”

At its core, PX90 is about the mindset of the physician. “That’s really the goal of this: to help doctors see things from their patients’ perspective,” Shareef says. “We want to remind them why they became doctors in the first place.”

Key takeaways from our conversation:

• Patient-first isn’t optional anymore: “80-90% of patients are researching doctors online before they ever make contact with the office, and they’re not just looking at the doctor’s website, they’re looking at all the websites.”
• Service is strategy: “You can teach pretty much anyone to do anything, but you cannot teach a servant’s heart.”
• Doctors need support too: “The issue is that most practices are absolutely just missing it when it comes to this thing called customer experience, and in a medical context we want to call that patient experience.”

To bring the PX movement to your office, visit pxmovement.com or connect with Shareef on LinkedIn.