I had an insightful conversation with Jason Shuman, General Partner at Primary Venture Partners and Forbes 30U30, where we dove deep into how he’s helping reshape the venture capital landscape, especially through a uniquely hands-on approach to supporting early-stage founders. We explored the evolution of DTC businesses (where Jason has deep roots as a founder himself), the operational challenges most commonly facing startups today, and why Primary’s model, where the operations team outnumbers the investment team, is a game-changer. If you're building in DTC, raising capital, or rethinking what modern VC partnerships should look like, you won’t want to miss this one.