Authentic Influence

Resident CMO Gil Efrati on Making Consumers Feel Right at Home

Listen Later

On today's podcast, I'm joined by Resident's Chief Marketing Officer, Gil Efrati.

Today, you'll learn:

  • Gil's journey to Resident from Google, and how the environments and dynamics changed between the external and internal nature of his partnership with the brand
  • A few of the early mistakes Gil learned from when jumping into the CMO role, and the new disciplines he picked up
  • How Resident creates community with its consumers, and how it weaves consumer stories into the overall brand message
  • Advice on how to be a more authentic marketer

    • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

    ...more
    View all episodesView all episodes
    Download on the App Store
    Authentic InfluenceBy Adam Conner
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    38 ratings