In our first episode of Season 3, Paul Holmes, chats with Jeff Bray executive director of the Downtown Victoria Business Association (DVBA). Despite the ongoing challenges due to the pandemic, Jeff draws attention to the resilience and collaboration of the downtown business community. He talks about two specific marketing campaigns “Save the Sales” and “Downtown Deliveries” — both initiatives that were created to get folks supporting downtown Victoria businesses. Jeff highlights the vibrancy of the downtown core and encourages listeners to get to know some of the business owners who bring energy and life to our city in their Meet Downtown campaign.