In this episode of Founders Future, with host Ammar Elm, we sit down with Vanessa Wegbrait, Founder and Leadership Coach at Wegshine, to explore her powerful journey from corporate leadership to entrepreneurship. After facing unexpected job loss and a breast cancer diagnosis, Vanessa transformed adversity into opportunity by becoming a certified coach, specializing in empowering sales and marketing leaders across Latin America. She shares how her personal struggles shaped her mission to help professionals—especially women—build resilience, authentic leadership, and work-life balance through one-on-one and group coaching.

Vanessa dives into the challenges of launching a coaching business, from pricing strategies tailored to Latin American markets to the realities of scaling while balancing client sessions and sales efforts. She reflects on the importance of niching down, leveraging her corporate experience to connect with clients, and staying present amid rapid industry changes. Whether discussing the human element of coaching or the future of AI in entrepreneurship, Vanessa’s story is a testament to reinvention and purpose-driven leadership.