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The podcast, part of the Resin Mastery series, features a conversation about wedding season preparation for flower preservation artists. They explore various sentimental ways couples and wedding parties might want to preserve wedding memories, such as saving bouquets, creating centerpiece mementos, and making personalized gifts like ring holders for bridesmaids and parents.

The hosts discuss the most popular wedding seasons, noting that spring (March through May) and fall (September through November) are the peak wedding months. They explain why winter is less desirable for weddings, citing reasons like holiday conflicts, cold weather, and potential travel challenges. They also touch on regional variations, mentioning that summer weddings can work in some northern states but would be challenging in hot locations like Arizona or Florida.

In the final segment, they provide practical advice for preservation artists preparing for wedding season. Their recommendations include checking and preparing equipment, ensuring adequate product supply, tools, understanding resource requirements, and developing a robust marketing strategy. They suggest networking with florists and wedding planners, creating a comprehensive website, maintaining an active social media presence, and being prepared to market services across different regions to grow the business.

Click here for your Wedding Season Checklist

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