This episode explores different ways that INFORMS is helping to spread the word on the important role that O.R. and analytics play in our everyday lives. Our guests in this episode include the 2018 INFORMS president Nicholas Hall, Brian Denton, who served as the 2017 president, and the Director of public affairs and marketing for INFORMS, Jeff Cohen. Each will provide special insight into INFORMS current objectives and goals, as well as new initiatives and a look ahead to next steps.