While often referred to as the "art of persuasion," my guest for this episode will be sharing that there is actually a science behind persuasion and will be providing insight into how and why it works. Joining me is Dean Hartley, principal of Hartley Consulting, to discuss his article in the June 2019 issue of OR/MS Today magazine, “Persuasion Wars, Part 1,“ which looks at how and why persuasion works, and its uses and misuses throughout history.