In today's episode, we turn the belief that sustainability is costly on its head as we discuss with Patricio Gonzalez Morel about the enormous potential for profitability of resource efficiency.

Transforming energy use and reducing input materials can help businesses recover their investments up to 10,000 times.

Can you believe it? The figures are true and Patricio shares with great detail how businesses in the hotel industry built impressive returns on investment (ROIs) and outperformed competitors by finding opportunities to cut waste and improve the efficiency of resource use.

We'll also discuss barriers such as the preconception that sustainability only pays off in the long term and ways to ease in practices that can save the company money at the same time as saving the planet.

Now relax, play the full episode, and prepare to be amazed!

What you'll learn:

● What resource efficiency is and how it can save money;

● How businesses around the world have implemented cost-saving measures;

● How companies can better manage the transition to sustainability;

● And much more!

Books & other resources mentioned:

Book: We Are the Weather: Saving the Planet Begins at Breakfast by Jonathan Safran Foer

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