In this episode of Driven by Details, we sit down with David Patterson of Oberk for a wide-ranging conversation on craftsmanship, ceramic coatings, and the realities of building a business in today’s detailing industry.

We reflect on how the industry has changed over the past five years, the role social media plays in shaping perception, and why local community engagement still matters. We also dive into the evolution of ceramic coatings, the influence of Japanese culture on product development, and what it means to take the work seriously—from chemistry and process to packaging and presentation.

This episode also looks ahead to 2026, touching on upcoming product launches, advanced training opportunities, and the future direction of the detailing industry.

A grounded conversation about growth, discipline, and why respect for the craft still matters.