In this week's episode, Grace and Liel fearlessly dissect the 2023 Wordstream Google Ads Benchmarks for the Search network. Brace yourselves for a rollercoaster ride of click-through rates, conversion rates, costs per click, and costs per lead. We'll reveal what's been climbing up and what's been taking a nosedive and how it all affects your prestigious law firm.

But wait, there's more! Our conversation will equip you with the top-notch lingo and terminologies you need to effortlessly translate the insights from this year's report into cold, hard projections for your law firm. Or, better yet, use them to size up your firm against those fancy benchmarks in the report.

And that's not all! Liel will uncover the juicy secrets behind the winners and losers in this captivating report. Prepare to have your mind blown as he unravels the mysteries of how the search platform has evolved thanks to the ever-changing whims of consumer behavior. Oh, and don't worry, he won't leave you hanging—Liel will dish out practical tips on how your law firm can conquer the brave new world of AI-powered search.

So buckle up, dear listeners, because this episode will take you on a wild, witty ride through the intriguing world of Google Ads benchmarks and the enchanting realm of legal marketing.

Resources mentioned in our episode:

• Google Ads Benchmarks 2023
• Can someone please run these numbers for me?

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