Abby West, VP Editorial Director at Amistad Books, the most respected and storied African-American imprint in publishing, reveals why respecting deep cultural nuances is crucial for brands to authentically connect with diverse audiences. She shares her personal journey from reporter to editorial director, and how she is increasingly aligning her work with her personal values. We talk about the responsibility that brands leaders have when depicting a culture that they do not have direct experience with, and the impact of making someone feel like a transaction. Abby shares that people want to be seen, and how they will avoid brands that rely on a surface-level stereotypes, and are more invested in brands that demonstrate true understanding of their lived experiences.

Contact Info:

Abby West - https://www.linkedin.com/in/abby-west/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

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