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Response Rates to 6-Second Video Ads are Increasing & Why That Matters
With the rise and normalizing of TikTok and Snapchat, 6 second video ADs may be here to stay. Not only is their effectiveness increasing, but even 15 second ADs are beginning to be seen as intrusive. Here’s what you need to know.
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By Frontier CreativeWith the rise and normalizing of TikTok and Snapchat, 6 second video ADs may be here to stay. Not only is their effectiveness increasing, but even 15 second ADs are beginning to be seen as intrusive. Here’s what you need to know.