The amount of data we create has grown exponentially, and understanding how to use data responsibly can help businesses thrive, and prevent people being misled or deceived. So it’s become more important than ever to think about how we collect, use and share data and information. But how do we do this? And who defines what responsible is? The ODI’s Emma Thwaites discusses the issue with Di Mayze from WPP, and Stuart Coleman from the ODI.