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In this episode of 'The Difference', Convergent's Jay Werth is joined by Gabe Cooper, Founder and CEO of Virtuous, a Responsive Nonprofit CRM & Marketing Platform. Cooper and Werth discuss the importance of listening and connecting to your donors, and how fundraising automation technology can give your organization valuable insight.

Guest Bio
Gabe Cooper is the Founder and CEO of Virtuous, a Responsive Nonprofit CRM & Marketing Platform helping nonprofits build lasting relationships with their donors. He is also the author of the top-selling books Responsive Fundraising and The Responsive Nonprofit: 8 Key Practices for Scaling Impact. After serving in a leadership role at a large nonprofit, Gabe went on to help build a series of successful software products in the nonprofit and for-profit sectors. His team's products have been featured in Wired, USA Today, NY Times, and Apple's WWDC. His drive stems from a passion to create market-defining software and help charities reimagine generosity.