In this episode, I sat down with my good friend Amy Miller, the Director of Digital Engagement at Informa. 

Amy shared some great ideas on how to make a marketing campaign more responsive and how to nurture prospects into becoming customers.

• The Old is New Again - Incorporate Traditional Marketing
• Branding vs. Lead Generation
• Frequency Blasts 
• Digital Advertisement placed in front of the same recipients as the Email

Informa is a multinational publishing, business intelligence, and exhibition group with offices in over 45 countries, in a variety of industries. 

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