So it turns out that restaurants have CIOs also. 

These CIOs are tasked  with the challenge of understanding the importance of information  technology and finding ways to use IT resources to make the restaurants that they work for even better than they already are. 

In order to make this happen, restaurants are going to have to collect a great deal of data about their customers and then use big data  techniques to turn that data into knowledge that the restaurant can take  action on.