In the past 48 hours, the restaurant and bar industry has seen significant developments. The National Restaurant Association released its 2025 State of the Industry report, projecting industry sales to reach $1.5 trillion this year. This represents cautious optimism as consumers continue to prioritize dining out despite economic challenges.
Recent data shows a shift in consumer behavior, with 64% of full-service restaurant customers and 47% of limited-service customers valuing experience over price. This trend is prompting restaurants to focus on creating unique dining experiences to drive traffic and loyalty.
Supply chain issues remain a concern, with recent tariffs on imports from Mexico, Canada, and China expected to increase food costs. For example, a 25% tariff on Canadian imports and 10% on Chinese imports will begin on February 4, potentially affecting prices for items like seafood and baked goods.
In response to these challenges, many restaurant operators are adapting their strategies. According to the NRA report, 47% of operators plan to add new discounts, deals, or value promotions to drive customer traffic. Additionally, 90% of fine dining operators and 87% of casual dining operators are prioritizing on-premises business over off-premises options.
The industry is also seeing new restaurant openings and expansions. Notably, CAVA, a Mediterranean fast-casual brand, opened its first Indiana location in Fishers on March 14. Dine Brands International announced plans to expand its dual-branded Applebee's and IHOP concept in Costa Rica and Mexico in 2025.
Labor remains a critical issue, with the industry projected to add 200,000 jobs in 2025, bringing total employment to 15.9 million. However, many operators still cite staff recruitment and retention as their main challenge.
Technology adoption is accelerating, with more restaurants implementing automation and AI to improve efficiency and customer experience. This trend is particularly evident in inventory management and demand forecasting.
Overall, while the restaurant and bar industry faces ongoing challenges related to costs, labor, and supply chain disruptions, it's demonstrating resilience and adaptability in the face of these pressures.