The Accidental Product Manager

Restaurant Product Managers Deal With The Challenge Of Ordering Apps


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Once upon a time it used to be easy to be a restaurant product manager.  

Your #1 job was to find ways to get more people to come to your  restaurant to eat. You could offer discounts, have special events, and  even add unique things to your menu. However, then times changed.  That internet thing arrived and all of sudden your customers are all  walking around with their faces buried in their mobile phones and nobody  comes out to restaurants nearly as much as they used to. However, what  people do now is to order meals to go. This is good news for restaurant  product managers; however, it comes with a catch that is causing them to  rethink their product development definition. 

What apps are your customers using to order their food?

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The Accidental Product ManagerBy Jim Anderson

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