COVID-19 has created a world of uncertainty, doubt, and instilled a looming crisis of confidence for personal health & safety. In this session, Logan Gerken of Mortenson Sports & Entertainment, Tom Glick of the Carolina Panthers, and Gene Taylor of Kansas State University discuss what steps that can be taken before, during, and after fans are allowed back into the venue to reestablish, reinvigorate, and restore confidence in the live sports experience. Health & safety protocols, staff support, innovation and empowerment, and what the new gameday experience will look like within the framework of the "next normal."