Perceiving that a problem exist and knowing exactly what problems plague your business are two different things. The latter is evidence-based and can help you design a best-fit strategy in dealing with them. In this episode, I share practical lessons and tips from my own strategy journey on how to properly identify problems of your business the right way, the CUSTOMER WAY. 

Hi everyone, hope you're keeping safe in these difficult times? So in this episode, I speak to two of my friends Stella Shanelly & Abigail Osei-Amoako who are travel junkies about how the entire COVID-19 situation has affected their lives and tourism businesses. They share with me their best and worst travel experiences, their coping mechanisms whiles staying at home, their expectations for when traveling and touring resumes after the COVID situation as well as how they intend to keep themselves and other tourists safe.

In today's volatile business environment where barriers to industries continue to blur and technology is becoming increasingly accessible to all, businesses cannot afford to rely on just one comparative advantage. Do this and your business would no sooner vanish into oblivion. In today's episode, I make a case for why competitive advantage is no longer relevant in the current business environment and suggest a few ways businesses can stay competitive by developing a range of fluid advantages that provide the requisite springboard for business growth and development.