In this session, learn how data scientists in the retail industry, from companies like Tapestry, Coach, and Kate Spade, are finding new, counterintuitive consumer insights using AWS artificial intelligence services in a data lake. By leveraging data from various retail systems, including CRM, marketing, e-commerce, point of sale, order management, merchandising, and customer care, we show you how these consumer insights might influence new and interesting retail use cases while establishing a data-driven culture within the organization. Services referenced include Amazon S3, Amazon Machine Learning, Amazon QuickSight, Amazon SageMaker, among others.