Our interview guest is Paul Brenner, President of Audio Out-Of-Home and Chief Strategy Officer at Vibenomics; he re-joins the show to discuss various developments in in-store audio over the past two years, how c-store audio programs differ from traditional retail, and ways in which retailers can improve their approach to the medium. In news, Hy-Vee seeks “national” expansion, in the words of their CEO, and we look ahead to potential tightening in the retail real estate market as new capital floods in.