Our interview guest this week is Nikki Baird, VP of Strategy at Aptos, who discusses (among other things) the role of the brick-and-mortar store in 2022, how retailers are leveraging their footprint to remove friction for the customer, and trends we may see in brick-and-mortar retail over the next two years. In news, Ulta Beauty not only releases stellar Q4 numbers, but they chart a path toward another year of growth in 2022, and REI expands their member program to include a number of new benefits (including a resale platform).

Our partner for this week’s show is #paid; visit go.hashtagpaid.com/retail to receive $500 off your first creator marketing campaign.