Our interview guest is Eric Miao, Chief Customer Officer with Attentive, who discusses how retailers are currently using SMS as a marketing tool and how they can leverage the platform in a way that remains authentic to their brand. He also discusses examples from popular retailers’ launch of SMS campaigns, including Michaels’ launch during a recent Q4. In news, Academy Sports + Outdoors sets sales records amidst high demand for athletic wear and outdoors gear, and we look ahead to Halloween seasonal sales in 2021.

The Retail Focus Podcast is proud to partner with Quantum Metric to present this week’s show. Visit them at quantummetric.com/podoffer, promo code RETAILFOCUS, to see if your business qualifies to receive their “12 Days of Insights” offer. Restrictions apply.