Call it thought leadership, know-how, or just retail smarts. Many supplier’s dirty little secret is that it’s missing, and deep down they know that’s a problem! Retail imposter syndrome is a common complaint and once it sets in, it can seem easier to pitch your products and solutions along with everyone else and call it a day. But why would you give up your biggest edge without a fight? In this episode, Carol reveals a simple technique for weaving retail thought leadership into your marketing and business development process, and why you owe it to your business to do it.

In this episode you’ll learn:

How to message retail smarts in four words or fewer

Why delaying your pitch is a perfect play

How to become a retail authority without the exhaustion

How setting the landscape will send your competitors packing

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