Traditional loyalty schemes based on cards and points cost a lot to run and retailers are failing to get the data benefit out of them. Richard Blundell, one of our Digital Services Directors, explains what's wrong with loyalty programs today and what the next generation will look like.
This episode was previously broadcast on PwC's Retail and Consumer Outlook channel.

Traditional loyalty schemes based on cards and points cost a lot to run and retailers are failing to get the data benefit out of them. Richard Blundell, one of our Digital Services Directors, explains what's wrong with loyalty programs today and what the next generation will look like. This episode was previously broadcast on PwC's Retail and Consumer Outlook channel.

Traditional loyalty schemes based on cards and points cost a lot to run and retailers are failing to get&nbsp;the data benefit out of them. Richard Blundell, one of our Digital Services Directors, explains what's wrong with loyalty programs today and what the next generation will look like.
This episode was previously broadcast on PwC's Retail and Consumer Outlook channel.

Retail Loyalty Schemes in the Digital Era

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Retail Loyalty Schemes in the Digital Era

Retail Loyalty Schemes in the Digital Era