In this episode, Michelle Scobie, Dell Senior Marketing Manager, describes the National Retail Federation show (NRF, January 12-14 at the Javitz Center, New York City), explains Dell’s booth and location (Level 1, booth 1219), and highlights other events happening at the conference. Notably, Dell is hosting the Big Ideas session on Sunday January 12, hosted by Kyle Dufresne. Key themes for Dell are the Intelligent Store and the Future of Retailing. Visitors to the booth can see demos from Boomi, VMware, and Pivotal. There is a 20% discount promotion code (code is 198) for prospective attendees seeking a full conference pass.