In this episode, Justin Litherland, Dell Retail Field CTO, describes the retail Point of Sale (POS) as a critical virtual and physical merge point for capturing data allowing retailers to understand and learn about their customers. Justin addresses the evolution of POS from the customer’s viewpoint and their expectations for security, a frictionless experience, and personalization. Aging hardware, the need for managing operating system updates and capturing and understanding the large amounts of data passing through the POS are driving many of the changes in POS deployments. Justin then shares a customer success story focusing on POS hardware and application transformation. Justin concludes with where to find more information and final thoughts.