In this episode, Rob Borsch, Retail Practice Leader at Genetec, describes the trends where video is being leveraged in the retail marketplace. The first trend is security teams providing video data assets to their partners within the organization to improve decision making and gain customer insights. As examples, video analytics can be used to understand customer traffic, conversion rates, and customer flow. Rob explains how video is also being used to increase operational productivity. Rob concludes by explaining how video enables the connected store.