In this episode, Mike Hulme, Senior Director, Marketing, VMware Cloud, begins with how retailers are leveraging technology to better power their success. Mike explores the challenges that retailers are facing and how they are using technology to improve the customer experience. Mike discusses how retailers are evolving their application portfolio to support better customer engagement and how they are integrating their existing and new applications into a comprehensive portfolio. Mike concludes with a discussion of the linkage between application requirements and infrastructure investments.