In this episode of Pricing Heroes, we speak with Barrie Carmel, a pricing, margin, and revenue management consultant with more than 30 years of experience, including senior leadership roles at Bed Bath & Beyond and Michaels. Barrie shares her journey from foodservice into retail pricing leadership and reflects on what it means to balance precision and speed, manage promotions and customer perception, and lead pricing in an era of public scrutiny.

Key Topics:

• Lessons from transitioning between B2B foodservice and large-scale retail
• How to manage complexity when in-store price execution depends on labor
• The decline of coupon culture and the challenge of generational shifts in value perception
• Why framing conversations in customer-centric terms builds credibility and influence internally
• Electronic shelf labels and AI — opportunities, risks, and why data protection is essential
• How litigation and regulation are likely to reshape fairness standards and reference pricing practices

Recommended Resources:

• Player Piano by Kurt Vonnegut
• Dombey and Son by Charles Dickens
• Predictably Irrational by Dan Ariely

Connect with Barrie Carmel on LinkedIn.

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