These days, it seems like there is an Amazon Prime box on every other doorstep, and even brick and mortar stores are pushing their online platforms because of greater selection and quick delivery. But is e-commerce really dominating the industry like we believe?

So what's the reality? More physical retail stores are opening than closing. Brands that are adapting and evolving are leading the pack, whereas some big box stores (like Sears and JCPenney) or big square footage flagship stores (like Barney's and Saks Fifth Avenue) are filing bankruptcy.

Featuring Roger Blackwell, Ph.D. (Retired Marketing Professor), Lee Peterson (Executive Vice President of Thought Leadership & Marketing at WD Partners), Jeni Britton Bauer (Founder of Jeni's Splendid Ice Creams), and Mark Williams (Reporter at The Columbus Dispatch).

Recorded on August 21, 2019 at the Boat House at Confluence Park in Columbus, Ohio.