First Insights approaches retail with a forward looking view to consumers via predictive analytics. Through their extensive longitudinal data they are formulating insights around how consumers are being reconditioned. They are seeing a convergence of demographics and a shift to online happening as people shift to staples and stockpiling, but what does the future look like? As companies will no longer to be able to build models and historical data alone, hear how Greg and his team are collecting data to access the future.