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Retail Revelations: Unpacking the Allure of Retail & Merchandise Marketing
The art and intricacies of retail and merchandise consumer goods lie in the delicate dance between supply and demand, aesthetics, and functionality. Retailers must curate their products with precision, choosing items that resonate with their target audience's desires and aspirations. Pricing strategies, promotions, and inventory management are the fine threads that weave the fabric of success in this dynamic industry. In this ever-evolving landscape, retailers must adapt, innovate, and anticipate trends to thrive in the world of consumer goods.
On today’s episode of Women Who Own It, Allison Maslan, founder of Pinnacle Global Network, talks with Camille Thomas, CEO & Owner of JMC Retail Group. Camille is a recognized retail industry leader that has earned her reputation by working with innovative, diverse and multi-sized consumer product companies in both National and Owned Brand. Bringing 35+ years of retail knowledge in department and specialty stores and 9 1/2 years at Target Corp as a Sr. Buyer and as a Target Director in Digital Commerce and New Business Development.
Check out this Episode and learn:
● How to get your products into multiple retail locations
● Proper marketing strategies for Pre-Launch, Launch, and Post-Launch
● What not to do when building brand assets
● How to determine what arena of marketing will create the most traction for your products & how to allocate the funds accordingly
● The Retail & Wholesale side of consumer good product companies
Today’s leading women-owned businesses are pioneers in their field, setting trends, blazing trails, and bringing forth game-changing innovations. Subscribe to Women Who Own It — a WBENC Podcast for and by women entrepreneurs and their supporters. This audio and video podcast is your key to the insights of these incredible female founders and business leaders.
Women Who Own It is hosted by Allison Maslan, founder of Pinnacle Global Network where they mentor business owners around the globe to scale their companies. She is author of WSJ Best Selling Book, Scale or Fail. Women Who Own It features organic conversation and unscripted stories with women business owners who built it, grew it, and #OwnIt. We invite you to subscribe now to join our bold community of Women Who Own It for inspiration and valuable take-aways!
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By WBENC
4.9
1919 ratings
The art and intricacies of retail and merchandise consumer goods lie in the delicate dance between supply and demand, aesthetics, and functionality. Retailers must curate their products with precision, choosing items that resonate with their target audience's desires and aspirations. Pricing strategies, promotions, and inventory management are the fine threads that weave the fabric of success in this dynamic industry. In this ever-evolving landscape, retailers must adapt, innovate, and anticipate trends to thrive in the world of consumer goods.
On today’s episode of Women Who Own It, Allison Maslan, founder of Pinnacle Global Network, talks with Camille Thomas, CEO & Owner of JMC Retail Group. Camille is a recognized retail industry leader that has earned her reputation by working with innovative, diverse and multi-sized consumer product companies in both National and Owned Brand. Bringing 35+ years of retail knowledge in department and specialty stores and 9 1/2 years at Target Corp as a Sr. Buyer and as a Target Director in Digital Commerce and New Business Development.
Check out this Episode and learn:
● How to get your products into multiple retail locations
● Proper marketing strategies for Pre-Launch, Launch, and Post-Launch
● What not to do when building brand assets
● How to determine what arena of marketing will create the most traction for your products & how to allocate the funds accordingly
● The Retail & Wholesale side of consumer good product companies
Today’s leading women-owned businesses are pioneers in their field, setting trends, blazing trails, and bringing forth game-changing innovations. Subscribe to Women Who Own It — a WBENC Podcast for and by women entrepreneurs and their supporters. This audio and video podcast is your key to the insights of these incredible female founders and business leaders.
Women Who Own It is hosted by Allison Maslan, founder of Pinnacle Global Network where they mentor business owners around the globe to scale their companies. She is author of WSJ Best Selling Book, Scale or Fail. Women Who Own It features organic conversation and unscripted stories with women business owners who built it, grew it, and #OwnIt. We invite you to subscribe now to join our bold community of Women Who Own It for inspiration and valuable take-aways!