The Massage and Spa Success Podcast

Retail Sales in the Massage Setting

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Welcome back to the Massage and Spa Success Podcast! In today’s episode, we’re discussing retail sales in the massage setting, which has the potential to boost your income, improve your client experience, and help prevent burnout.

Here’s what you’ll learn in this episode:

Key Topics Covered

  1. Why Sell Retail Products?

    • How retail sales can add 10-20% to your income.
    • Creating a win-win by helping clients and covering overhead.
    • Overcoming Fears and Misconceptions

      • Reframing sales from "pushy" to "providing solutions."
      • Breaking down outdated beliefs about retail being unethical in massage therapy.
      • Choosing the Right Products

        • How to select products that align with your services.
        • The benefits of partnering with local makers for unique offerings.
        • Avoiding competition with big-box stores.
        • The Sales Process

          • Practical tips for recommending and presenting products.
          • The power of visible and accessible retail displays.
          • Handling rejection and staying emotionally detached from the outcome.
          • Retail Sales Tips and Tricks

            • Seasonal displays to combat retail blindness.
            • Adding small retail items to gift certificate sales.
            • Strategies to make retail feel natural and fun.

              • Pro Tips Shared

              • Start small and test different products to find what resonates with your clientele.
              • Practice your sales pitch to gain confidence.
              • Focus on high-quality, unique items that enhance the client’s experience at home.

                • What’s Next?

                Retail sales don’t have to feel overwhelming. They’re an excellent way to increase income while extending the benefits of your services into your clients’ daily lives. Tune in to future episodes, where we’ll dive into more advanced strategies for selling retail, including collaborations with local businesses and unique no-cost inventory options.

                Resources Mentioned

                • Free Ebook: Learn more about improving your business and access tips for client attraction, rebooking, and more.
                • Massage and Spa Success Club: Unlock in-depth trainings, a supportive community, and access to Gael’s courses and programs.

                  • Join the Conversation

                  What retail products have worked for your massage business? Please share your tips and stories in the comments or connect with us on social media.

                  Share Your Thoughts!

                  Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode.

                  Access Your Free Toolkit!

                  Unlock the Massage and Spa Success Free Toolkit, which has valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit 

                  Remember to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!

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                  The Massage and Spa Success PodcastBy Gael Wood