For many brands an overarching goal may be to win retail partners. We've seen it on Dragon's Den numerous times; one of the first questions an entrepreneur is often asked is 'have you spoken to any retailers about your product?', a polite way of asking have you got any retail partners committed to buying what you're selling.

We always knew we wanted our business to be B2B as well as B2C but have learnt a lot of lessons along the way when it comes to working with the big players!

Sometimes, it has not been as fulfilling as we had envisioned, or it's made us realise that whilst it's always good for credibility to be associated with brands like ASDA, Next, Debenhams etc. no one will ever be able to get your brand to where you want it to be, but you!

For any business owners looking to expand into the B2B market we hope this episode of 'Winging It To The Top' provides you some insight into what you can expect.