With 2020 in hindsight, retailers and CPG companies are facing challenges like never before in 2021: How to pivot to DTC models, speed up shipping, evolve packaging for e-commerce and even create private labels through vertical integration to lower risk and simplify the supply chain. A daunting task no doubt, but if retailers are willing to lean in to new methods that embrace the madness, there's opportunity for innovation and enduring success in the face of this upheaval.