In this episode we discuss how Customer data platforms (CDPs) evolve from relational marketing databases to integrate various data silos, enhancing marketing effectiveness. They serve as a central hub for first-party data, aggregating information from sources like DMS and CRM systems. The automotive sales industry is discussed, focusing on leasing, trade-ins, and customer engagement, highlighting subscription models and the importance of timely communication. Utilizing service data for targeted offers and measuring key performance indicators are essential for improving sales processes.