Live to Create with Gordon Ly

Retainer Clients - The Key to STABILITY and SCALING

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In this episode, we’re tackling one of the biggest game-changers for freelancers and creative business owners: retainer clients.

If you’re stuck hustling for low-budget, one-off projects with no stability, this episode is for you. Learn why retainer clients are the foundation of a profitable, scalable creative business—and how to land them.

What You’ll Learn:

  • The problem with relying on low-budget, one-off projects and why they’re holding you back.
  • What a retainer client is and how to transition from one-off work to long-term partnerships.
  • A real example of a $5K/month retainer package and how it can transform your business.
  • Actionable steps to find and close retainer clients that align with your skills and expertise.


    • Key Topics:

    • Why Retainer Clients Are Essential: Predictable income, deeper relationships, and the ability to scale without burning out.
    • What a Retainer Looks Like: A $5K/month example for an 8-figure e-commerce brand needing UGC, ad content, and creative strategy.
    • How to Pitch and Land Retainers: Start with a one-off project, over-deliver, and transition to a monthly agreement.
    • Financial Stability and Growth: Retainers give you the freedom to pay yourself more, invest in your team, and focus on long-term goals.


      • Special Announcement: Creative Business Lab Is Here!
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      This digital course is helping creatives like you transform their businesses. From freelancers leaving their 9-5 jobs to agency owners making $100K+ per month, the Creative Business Lab community is packed with people ready to scale their businesses and build a stable, profitable future.

      Join the community that’s changing the game:

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      Weekly Challenge:

      1. Identify 3 potential clients in your network or niche who need consistent content.
      2. Pitch a one-off project to one of them this week.
      3. Propose a retainer agreement based on their needs and how you can consistently help them grow.


        4. CTA:
        Take a screenshot of yourself listening to this episode and share it on Instagram! Tag me (@gordonly) for a chance to win a FREE Bold Proposal Template, perfect for pitching and closing retainer clients with confidence. Let’s see who’s tuning in!

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        Live to Create with Gordon LyBy gordon ly
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