Every year, billions of dollars are lost to abandoned shopping carts—but what if you could turn those missed opportunities into conversions with a channel that actually gets noticed?

In this episode, we explore how direct mail is making a comeback as a powerful, data-driven tool for cart recovery. You’ll learn why email alone is no longer enough, how first-party data fuels smarter retargeting, and what it takes to automate personalized print outreach at scale. We’ll dive into creative strategies that drive response, timing best practices, and how brands are using testing and analytics to optimize results over time.

Whether you’re an e-commerce brand looking to reduce cart abandonment or a marketer exploring omnichannel strategies, this episode will show you how print and digital can work together to bring customers back—and close the sale.

This podcast is informed by insights from Wolverine Solutions Group, a leader in data-driven print communication and direct mail automation.