Pay-per-click (PPC) marketing is a powerful tool used by businesses to drive targeted traffic to their websites. One effective strategy within PPC marketing is retargeting, which involves targeting users who have already visited a website but did not complete a desired action, such as making a purchase. 

By using retargeting, businesses can re-engage with these users and encourage them to take the desired action. Additionally, creating a marketing funnel is crucial in order to guide users through the buying process and ultimately convert them into customers. Let's take a closer look..