In today’s episode, Ivana and Raoul discuss remarketing, what it is and how you can do it well. We’ll hear about creating long-term strategies to retain clients instead of driving them away, understanding your audience, and why discounts aren’t always the answer.

Topics covered in this episode:

-      How to avoid training people to wait for your discounts.

-      The limiting belief that people won’t buy your product without lowering the price.

-      Understanding that your business cannot grow if you offer continual discounts.

-      Why the BOGO discount is the worst discount you can offer.

-      Customer retention versus customer acquisition cost.

-      Understanding the average customer buying cycle.

-      Knowing your customer turning rate over time and how to use that data.

-      Nurturing your community and building brand connection.

-      How to use discounts effectively.

-      Sales and attraction marketing.

-      The danger of being viewed as a commodity.

-      How to get your customer base involved with your product as a way of remarketing.

-      What should the frequency cap be on your re-marketing impressions?

-      Why you only need to be 1% smarter than your competition.

-      Making user experience your number one priority.

-      Humanizing products and brands to create connection.

-      Why you don’t necessarily need multi-step marketing and over complicated ideas.

-      Showing how your product enhances your customers life through marketing.