Retargeting is a common word we hear when it comes to digital and social media marketing. But how effective is it, and more importantly, are marketers and financial advisors using it right?

Joined by Scott Tucker of Scott Tucker Solutions in Chicago, IL, Donovan Stull goes through the benefits of Facebook retargeting and how when used properly, it can not only increase your reach and overall effectiveness of your ads but can also make you the "celebrity no-one has ever heard of" in your market.