Connect with Val:

Twitter

Resources we Discuss in This Episode:

Really Good Emails

Brands Val References:

Brooklinen
Lululemon
Everlane
Olipop
Outdoor Voices

Here's This Shows TL;DR:

• Val explains her journey into email specifically retention focused emails 
• We talk a bit about how retention started in SaaS and first made its way into subscription ecommerce 
• Val gives us her take on why retention has become a priority this year 
• We highlight a few north star metrics you can use to evaluate your retention efforts 
• Is the best type of email one that asks customers to disengage
• We talk about emails that are designed just to get a reply 
• Val goes over the value of collecting additional info to use in your email strategy
• A great email strategy is about a relationship with the customer and the inbox 
• Post-purchase flows are the email tactic everyone should use ... with a twist 
• Val gives everyone a tip on how to discover the best retention email strategy for you