In this high-energy episode, Fobby welcomes back Liz “Get Sh*t Done” Short and Lindsey Meyer to talk about their new collaborative book, Rethink Everything You Know About Networking.

Together, they explore how networking has evolved far beyond suits, business cards, and surface-level connections. Liz and Lindsey share how their friendship and professional collaboration led to this project — one that challenges the myths around networking and celebrates real human stories of connection, courage, and community.

From LinkedIn relationships to live events, from organizing 20+ contributors to pre-launch marketing buzz, this episode reveals the behind-the-scenes story of how a book about networking turned into a movement.

Notable Quotes

“Anything worth doing deserves a little buzz.” – Liz Short
“Until someone says no, why not try?” – Lindsey Meyer
“It’s not a transaction. It’s a relationship. And the best ones turn into friendships.” – Fobby Naghmi
“Forget the business cards — just wave hello.” – Lindsey Meyer

Key Takeaways

1. Forget the Old Playbook
Networking isn’t about business cards or awkward handshakes — it’s about authentic human connection. Everyone networks, whether they realize it or not.

2. The Power of Collaboration
Lindsey and Liz turned an idea into a reality by bringing together 20+ contributors, proving that when networkers collaborate, magic happens.

3. Buzz Matters — Before the Launch
Liz explains why everything needs pre-launch buzz: “Only a third of your audience ever sees your best post, so you have to repeat the message.”

4. Stories That Stick
Lindsey highlights powerful stories from authors like Catherine Keaton Flanagan, Aaron Hurt, and Sasha Stare — reminding us that networking often begins with simple acts of courage and kindness.

5. A Movement in Motion
The duo is already thinking beyond the book — from a Rethink Everything RV tour to a Rethink podcast that will feature stories from across the “Rethink” family of authors.

Key Moment

When Fobby says the words “This isn’t a how-to book — it’s a forget-everything-you-know book,” the tone of the entire conversation shifts from professional to personal. It’s not about learning new tricks; it’s about remembering what matters — people.

This episode reminds us that the most powerful form of networking isn’t about collecting contacts — it’s about building community.

“We don’t need more business cards. We just need more hellos.”