Rethinking marketing plans and evaluating current assumptions. Start the new year out right by finding out what is not working and taking positive steps to change those ideas, processes or tactics. What is your business doing that could use changing? Need a way to start thinking about this. Writing is a great way to think through and understand your thoughts and ideas. Writing exposes gaps in knowledge and logic and pushes you to articulate assumptions and consider counterarguments. No excuses...just start.